Browser Caching

Some elements of a website need to load on every page, such as fonts or logos, this is the process storing these files in a browser for a pre-determined amount of time to speed up loading.

Other Definitions

Exact Match Anchor Text

Linked text from one site to another that uses the…

Call To Action

A call to action for a website user to either…

Link URL

The actual URL of a link - which may not…