Canonical Tags

Tags used to tell Google which page is to be used for indexing in the result of duplicate pages. For example, a single piece of clothing in small, medium and large that is listed on a website in three different URLs.

Other Definitions

KPI

Key performance indicators of SEO campaigns, such as traffic, conversions…

Keywords

Used as target search queries that will improve traffic to…

E-A-T

Expertise, Authority, Trust - the three core elements that need…