Definition
Editorial Links are hyperlinks to a website provided naturally within news articles, feature stories, blog posts, or magazine content. These links occur when publishers or journalists choose to reference a source or resource because it enriches the piece, rather than through paid or manipulative means.
What is it?
Unlike sponsored or guest-post links, editorial links are typically earned by producing valuable, high-quality content that journalists and bloggers want to cite. For instance, a new study published on a company blog might be referenced in a magazine article covering that industry’s latest trends. Because these links arise from editorial discretion and real audience interest, they tend to carry greater authority and trust in the eyes of search engines. Often referred to as “natural” links, editorial mentions are highly sought after because they can boost domain authority, drive referral traffic, and enhance a brand’s credibility.
How is it used?
SEO professionals and content marketers aim to secure editorial links by creating compelling, data-driven, or newsworthy content that journalists and bloggers find genuinely useful. This might include publishing original research, crafting expert commentary, or sharing unique insights that add value to ongoing discussions in a given field. Once an editorial link appears, site owners can track its impact on referral traffic and search visibility through tools like Google Analytics. Over time, a portfolio of editorial links from reputable publications helps establish subject matter expertise and trustworthiness, forming a strong foundation for long-term organic growth.
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