Heading 1 Tag

Read by Google to determine what a user should expect to see on the page, should be keyword and seach query optimised. Also used by users as an initial confirmation that have reach an appropriate web page.

Other Definitions

HTTPS/SSL

Known as site protocol, this is a security certifcate and…

Offsite Anchor Text

The physical text of a link from one website to…

Editorial Links

Links to websites from news or feature content on blogs,…