Heading 2 Tag

Read by Google to break up content and scan a page to determine what a user should see at different points of a page. Also used by users to ease of page use.

Other Definitions

Call To Action

A call to action for a website user to either…

Mobile-first Indexing

Indexing of websites using the mobile version of the site…

Conversion Rate

The percentage of your traffic that carry out your chosen…