Definition
Image Title refers to the descriptive name given to an image file before it is uploaded to a website. This title typically forms part of the image’s URL and serves as an initial identifier that can help search engines understand the image’s content.
What is it?
The Image Title is essentially the file name you assign to an image—ideally one that is clear, relevant, and keyword optimized. For example, rather than leaving an image named “IMG_1234.jpg,” a descriptive title like “red-sports-car.jpg” informs both users and search engines about the image’s subject matter. This title, once embedded in the URL, plays a role in image indexing and SEO. It not only aids in organizing your files but also provides contextual clues that can improve the image’s visibility in search engine image results.
How is it used?
Before uploading images, webmasters and content creators are encouraged to rename image files to reflect their content accurately. An optimized image title can enhance a page’s SEO by contributing to the relevancy of the image in search queries and improving click-through rates in image search results. Regularly reviewing and updating image titles as part of an SEO audit ensures that all visual content aligns with overall keyword strategies and user intent, contributing to a more effective digital presence.
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