SEO Account Manager

The Agency

POLARIS is a leading SEO agency providing campaigns for clients globally. Working with both ecommerce and B2B clients, our partners include Sodexo, Thomson Reuters, and Mars. We are a close-knit team that identifies and drives traffic through SEO campaigns that convert.

Due to growth in the business we are looking for an experienced SEO Manager that understands the nuances of SEO and how to organise and target customer intent through search. You’ll have experience in an agency environment, putting together strategies for B2Band Retail clients that drive a clear increase in rankings, traffic, and conversions.

The role

The SEO Manager is responsible for personally managing 3-4 mid level accounts, and then over seeing and guiding the strategy and direction for smaller accounts that are owned and delivered on by executives within the team.

You will create SEO roadmaps, manage executives to deliver on tasks, and monitor activity and performance to ensure accounts within your team are all on track to perform. You will be responsible for nurturing and training junior team members so that they can grow, as you do in the business.

You will be a natural people’s person, able to communicate easily with co-workers and clients alike. You will have an energy that will resonate with other like-minded individuals that want to invest in progressing their career with a common goal of building the agency and taking it to its next goal.

Key skills

• Must have a minimum of 3 years’ experience in a SEO Manager role from an agency.
• Excellent understanding of customer intent analysis and customer journeys for retail and B2B
• Experience of creating SEO roadmaps, with Scope of Works for delivery
• Advanced user of screaming frog, semrush, excel, GSC, GA4, moz, and other SEO tools and software
• Experience of managing, training, and nurturing executives to deliver scope and grow their capability
• Excellent technical SEO understanding, with deep technical capability including site migrations
• Strong people’s person, able to easily get along with others and motivate those around you.
• Target driven, with a clear mindset for growth and celebrating success.
• Strong presentation skills, with excellent use of PowerPoint.
• Strong user of CRM and Project management tools.
• Excellent English writing and speaking skills, particularly when it comes to writing.
• Target oriented, able to work under pressure and think on your feet.
• Excellent strategist, able to mine and present opportunities to clients and peers alike.
• Strong number skills, and ability to calculate projections using excel.
• Excellent time/task/people management skills.
• Qualified, Advanced user of Google Analytics.
• Experience of using Google Data Studio.
• Clear desire to progress and build a career within a growing agency.

Responsibilities

• Account manage 3 –4 clients at mid level and oversee a roster of smaller accounts managed by executives.
• Strategy planning across accounts in collaboration with the Directors and team members to deliver 90-day sprint plans every quarter, with KPI targets identified.
• Using our project CRM to monitor progress of task delivery, and reviewing work conducted so that it can be approved and released to client for integration
• Attending and chairing on track meetings every week and month, ensuring team and project utilization is on track
• Putting together training plans for executives to develop their knowledge and skills in technical seo, content seo, on page seo etc
• Having regular touchpoint calls with clients to keep them informed of progress, requests, challenges as required
• Being the first point of contact for all account management needs for your clients.
• Work with the team to schedule and deliver against monthly Scope of Works on accounts, ensuring all works planned are completed and have a direct impact on performance.
• Using industry leading tools to conduct SEO audits and gap analysis works to determine the best approach to a client’s SEO goals.
• Working to achieve Quarterly performance KPIs that are set on each account, to ensure we are driving performance for our clients.
• Managing and developing client relationships to retain clients and grow them as a part of your KPIs.
• Co-account managing Key accounts with the Directors by having weekly progress calls and monthly performance review calls.
• Supporting the MD in new business pitches, handling prospects and pitching them.
• Measuring performance on each account by implementing and reporting ongoing achievements against KPIs.
• Sending the Directors, a weekly performance update on the status of client accounts, and client account health using the companies R & R report.
• Attending an end of month scoping session to help plan activity for the following month and quarter.

Must be a Peoples person who is Kent or London based.

This is a hybrid role, working 2 days from an office location with the MD and 3 days from home.

Package and Benefits

Salary: £40,000 plus bonuses