What’s your role at POLARIS?
I lead POLARIS as Managing Director, guiding our strategy, culture, and client work to ensure we deliver meaningful results. From overseeing campaigns to shaping how we approach digital marketing, I focus on helping brands clarify their value and connect with their audiences in ways that truly matter.
I’ve spent over 20 years in marketing and communications, with roots in affiliate and search marketing, and a passion for understanding what really drives customer behaviour. Over the years, I’ve helped brands and international organisations bring their value to market, including Mars, Bank of China, Sodexo, Marie Curie, and the NHS.
About Amo
Outside of work, I’m motivated by family, fascinated by education, and committed to health and wellbeing—both mental and physical. After studying at Oxford University and completing the Goldman Sachs 10,000 Small Businesses programme, I’ve realised how much I enjoy structured learning and personal development.
Life is busy, but I try to balance it with laughter, challenges, and a focus on living well. My family keeps me grounded and makes me laugh pretty much every day, and I’ve been around self-development my entire life. Having experienced challenge in many forms, I appreciate how physical and mental therapies can strengthen a person to experience life well.
Because what makes POLARIS special isn’t only our work — it’s the people behind it, their stories, and the lives they lead outside the office.
