How to Handle a WordPress Migration 2025

What is a WordPress Migration?

Migrating to a WordPress site is a significant step for any business or individual looking to enhance their online presence. This process involves transferring your existing website content, media files, and settings to the WordPress platform, whether you’re changing hosting providers, rebranding, or simply upgrading your website’s performance.

There are several types of WordPress migrations, including hosting migrations (moving your site to a new server), domain changes (switching to a new domain name), and content management system (CMS) migrations (transferring content from another CMS to WordPress).

Understanding the nuances of each type is essential for ensuring a successful transition, many people use specialised SEO Migration services to keep the process fast and easy. In this guide, we’ll explore the best practices and steps you need to follow to effectively manage your WordPress migration, whether you choose to do it yourself or seek assistance. By properly handling your migration, you can not only safeguard your existing content and SEO rankings but also improve your site’s overall performance and user experience.

Why Migrate to a WordPress Site?

There are various reasons to consider migrating your WordPress site. Here are some common motivations:

• Improved Performance: Upgrading to a hosting provider that offers better speed, uptime, and resources can significantly enhance your site’s performance, leading to a better user experience and improved search engine rankings.
• Better Hosting: If your current hosting provider has limited resources, poor customer support, or frequent downtime, migrating to a more reliable and efficient hosting solution can provide the stability your site needs.
• Rebranding or Changing Domains: When your brand undergoes a rebranding effort, or you wish to adopt a more relevant or memorable domain name, migrating your site is essential to ensure a smooth transition without losing existing traffic and SEO value.
• Scalability: As your website grows, you may need a hosting provider that can accommodate increased traffic and data. Migrating to a scalable hosting solution can help you handle future growth without performance issues.
• SEO Improvements: A migration can also be an opportunity to enhance your site’s SEO, as you can restructure content, update meta tags, and fix any existing SEO issues that might hinder your site’s performance.
• Security: Moving to a host with stronger security features can help protect your site from potential threats and vulnerabilities, ensuring the safety of your data and your visitors.
• Platform Limitations: If your current platform or hosting provider does not support specific features or functionalities you need, migrating to a new CMS or host can open up new possibilities for your website.

By carefully considering these factors, you can determine whether a WordPress migration is the right step for your website and business goals.

Quick Summary: How to Handle a WordPress Migration

1. Plan your migration strategy.
2. Backup your existing site.
3. Choose the right hosting provider.
4. Set up your new WordPress environment.
5. Migrate your content and media files.
6. Update your DNS settings.
7. Test your new WordPress site.
8. Go live and monitor performance.

 

Step 1: Plan Your WordPress Migration

Set Clear Objectives

Before starting your WordPress migration, it’s essential to set clear goals. Why are you migrating your site? It could be for various reasons, such as:

• Changing hosts for better speed and performance
• Rebranding your site with a new domain name
• Moving to a more powerful server for scalability and traffic growth

By defining your objectives early on, you’ll have a better understanding of the key outcomes to focus on during migration.

Next, create a detailed checklist to cover every aspect of the migration process, from backups and database exports to DNS updates and testing. This will help you stay organised and ensure nothing is overlooked.

Conduct a Pre-Migration Site Audit

A pre-migration audit is critical to understand the current state of your website, and it allows you to fix any existing issues before moving your site. Focus on the following areas:

• Content Audit:
  Review all key content across your site, including blog posts, product pages, images, videos, and downloadable files. Make sure everything is organised and backed up before the migration. If there’s any outdated or irrelevant content, now is the time to clean it up.
• SEO Audit:
  Ensure that your SEO elements are intact before migration. Use tools like Google Search Console, Screaming Frog, Ahrefs or an SEO agency SEO audit services to audit:
  • Meta tags (title tags and meta descriptions)
  • Internal linking structure
  • XML sitemaps
    This step is crucial to maintain your current rankings and organic traffic during the migration process.
• Performance Audit:
  Benchmark your site’s performance before migration to track improvements post-migration. Use tools like GTmetrix or Google PageSpeed Insights to measure page load speeds, core web vitals, and overall performance. This will help you identify any bottlenecks that you can address on the new hosting environment.

By following these steps, you’ll have a well-planned and structured migration process, ensuring minimal disruption and a smoother transition to your new setup.

Step 2: Backup Your Existing Site

Backing up your website is one of the most critical steps in the migration process. A reliable backup ensures that you have a complete copy of your site’s data, which can be invaluable in case something goes wrong during the migration. Here’s a step-by-step guide to backing up your existing WordPress site effectively.

Why Backing Up is Important

A backup serves as a safeguard against potential issues that may arise during the migration process. Common problems include data loss, corrupted files, or incomplete transfers. By having a full backup, you can restore your site to its original state if necessary, minimising downtime and preserving your data.

Choosing a Backup Method

There are several ways to back up your WordPress site, including:

1. Using Backup Plugins
2. Manual Backup via cPanel or FTP
3. Using Your Hosting Provider’s Backup Solution

Method 1: Using Backup Plugins

Using a backup plugin is often the easiest and most efficient way to create a complete backup of your WordPress site. Here are some popular options:

• UpdraftPlus: This free plugin is user-friendly and allows you to schedule automatic backups. It can back up your database, files, and media to various cloud storage services like Google Drive, Dropbox, and Amazon S3.
• BackupBuddy: A premium option that provides comprehensive backup solutions, including scheduled backups and easy migration tools.
• All-in-One WP Migration: This plugin simplifies the migration process by allowing you to export your entire WordPress site into a single file, which can then be imported into your new installation.

Steps to Backup Your Site Using UpdraftPlus:

1. Install and Activate UpdraftPlus:
   • Go to your WordPress dashboard.
   • Navigate to Plugins > Add New.
   • Search for UpdraftPlus, click Install Now, and then activate the plugin.
2. Configure Backup Settings:
   • Go to Settings > UpdraftPlus Backups.
   • Under the Settings tab, choose your preferred remote storage option (e.g., Google Drive, Dropbox) and follow the prompts to connect your account.
   • Set your backup schedule for both files and database backups according to your needs.
3. Perform a Backup:
   • After configuring the settings, click on the Backup Now button to create your first backup.
   • Select the options to include the database and files in the backup, then click Backup Now again.
   • Wait for the backup process to complete. You’ll see a confirmation message when it’s done.
4. Download the Backup:
   • After the backup is created, you can download the backup files to your local computer for extra security. Go to the Existing Backups tab, select the backup, and click on the Download to your computer option.

Method 2: Manual Backup via cPanel or FTP

If you prefer a more hands-on approach or your hosting provider doesn’t support backup plugins, you can back up your site manually.

Backup Your Database:

1. Access phpMyAdmin:
   • Log into your hosting account and navigate to cPanel.
   • Under the Databases section, find and click on phpMyAdmin.
2. Select Your Database:
   • On the left side, select your WordPress database. If you’re unsure which database to select, you can find the database name in your wp-config.php file.
3. Export the Database:
   • Click on the Export tab.
   • Choose the Quick export method and ensure the format is set to SQL.
   • Click Go to download the database backup file.

Backup Your WordPress Files:

1. Use an FTP Client:
   • Download and install an FTP client like FileZilla.
   • Connect to your site using your FTP credentials (hostname, username, password, and port number).
2. Download Your WordPress Files:
   • Navigate to the public_html directory (or your site’s root directory).
   • Select all files and folders (including hidden files like .htaccess) and download them to your local machine.

Method 3: Using Your Hosting Provider’s Backup Solution

Many hosting providers offer their own backup solutions as part of their service. Check with your host to see if they provide automated backup options.

1. Log into Your Hosting Account:
   • Access your hosting control panel.
2. Find Backup Options:
   • Look for backup solutions under sections like Backup, Site Backup, or File Management.
3. Create and Download Backups:
   • Follow the instructions provided by your host to create a backup of your site.
   • Download the backup files to your local computer for safekeeping.

Finalising Your Backup

Regardless of the method you choose, ensure that you have a complete backup that includes:

• WordPress Files: Themes, plugins, and media files.
• Database: All posts, pages, comments, and settings.

Once your backup is complete, store the backup files in a secure location, such as an external hard drive or a reliable cloud storage service. This way, you will have peace of mind knowing that your data is safe as you move forward with your WordPress migration.

Step 3: Choose the Right Hosting Provider

Selecting the right hosting provider is crucial for ensuring your WordPress site performs optimally. A reliable host can significantly impact your site’s speed, uptime, and overall user experience. Here are key factors to consider when choosing a hosting provider:

1. WordPress Optimisation

Look for hosting services that offer environments specifically optimised for WordPress. This includes features like one-click installations, automatic updates, and built-in caching, which can help improve your site’s performance.

2. Customer Support

Exceptional customer support is vital, especially if you encounter issues during the migration process or while managing your site. Choose a host that offers 24/7 support via multiple channels, such as live chat, phone, or ticketing systems, to ensure help is always available when you need it.

3. Scalability Options

As your site grows, you may need to upgrade your hosting plan to accommodate increased traffic or resource demands. Opt for a hosting provider that offers scalable options, allowing you to easily upgrade your plan or resources without significant downtime or hassle.

Popular Choices

Several hosting providers are well-regarded in the WordPress community for their performance and features. Some popular options include:

• SiteGround: Known for its excellent customer support and high performance, SiteGround is a favorite among WordPress users.
• Bluehost: An officially recommended WordPress host, Bluehost offers a user-friendly interface and a variety of hosting plans suitable for different needs.
• WP Engine: A premium managed WordPress hosting provider, WP Engine is ideal for those seeking top-tier performance, security, and support.

Choosing the right hosting provider sets a solid foundation for your WordPress site’s success, ensuring it runs smoothly and efficiently post-migration.

Step 4: Set Up Your New WordPress Environment

Setting up your new WordPress environment is a critical step in the migration process. A properly configured WordPress installation ensures optimal performance, security, and user experience for your site visitors. Follow these steps to get started:

Install WordPress

Once your new hosting account is ready, the first task is to install WordPress. Most reputable hosting providers offer one-click WordPress installations, allowing you to set up your site quickly and efficiently. Simply navigate to your hosting dashboard, find the WordPress installation option, and follow the prompts.

Configure Basic Settings

After installing WordPress, it’s important to configure your site’s basic settings to align with your SEO goals and user experience:

• Permalink Structure: Go to Settings > Permalinks and choose a search engine-friendly structure, such as Post Name. This format improves readability and helps search engines understand your URL structure better.
• Privacy Settings: Ensure your site is visible to search engines. Navigate to Settings > Reading and uncheck the option that says “Discourage search engines from indexing this site.” This step is crucial if you’re planning to launch your site publicly.

Install Essential Plugins

To enhance your site’s functionality and SEO, consider installing essential plugins. Look for plugins like:

• Yoast SEO or Rank Math: These plugins help optimise your content for search engines by providing real-time analysis and suggestions for improvement.
• Security Plugins: Install a security plugin like Wordfence or Sucuri to protect your site from potential threats and vulnerabilities.
• Caching Plugins: Improve your site’s loading speed by installing a caching plugin such as WP Super Cache or W3 Total Cache.

Customise Your Theme

Choose a responsive and SEO-friendly theme that complements your brand. After selecting a theme, customise it to enhance user experience and ensure it aligns with your website’s objectives.

Setting up your new WordPress environment effectively not only paves the way for a successful migration but also lays the groundwork for future growth and SEO performance. Make sure to regularly update your WordPress core, themes, and plugins to keep your site secure and running smoothly.

Step 5: Migrate Your Content and Media Files

Transferring your existing content and media files is a crucial step in the WordPress migration process. You can choose between two effective methods: using a migration plugin or performing a manual migration.

Using Duplicator

Utilising a plugin like Duplicator simplifies the migration process significantly. Here’s how it works:

• Create a Package: Use Duplicator to create a package of your entire site, including files and database.
• Upload to New Host: Upload the package to your new hosting account.
• Follow the Migration Wizard: Launch the migration wizard, which guides you through the setup process, ensuring a seamless transfer.

Manual Migration

If you prefer a hands-on approach, manual migration is also an option. Follow these steps:

• Export Your Database: Access phpMyAdmin on your existing host to export your site’s database.
• Download Your Site Files: Use FTP to download all your WordPress files, including themes and plugins.
• Import to New Environment: Upload the downloaded files to your new WordPress installation and import the database through phpMyAdmin.

Whether you opt for the Duplicator plugin or a manual migration, both methods will ensure that your content and media files are successfully transferred to your new WordPress environment, ready for your users to access.

Step 6: Update Your DNS Settings

If you’ve changed your domain or hosting provider, updating your DNS settings is essential to ensure that visitors can access your new site. To do this, log into your domain registrar’s control panel and update your DNS records to point your domain to the new server’s IP address. Keep in mind that this change can take up to 48 hours to propagate across the internet, during which some users may still see the old site. It’s crucial to plan this step to minimise downtime and ensure a smooth transition for your visitors.

How to Update Your DNS Settings

Updating your DNS settings is crucial when migrating your WordPress site to a new hosting provider or changing your domain. Follow these steps to ensure a smooth transition:

Step 1: Log into Your Domain Registrar Account

1. Visit the website of your domain registrar (e.g., GoDaddy, Namecheap, Bluehost).
2. Sign in with your account credentials.

Step 2: Access Your Domain Settings

1. Once logged in, navigate to the “Domains” or “My Domains” section.
2. Locate the domain name you want to update and click on it.

Step 3: Update DNS Records

1. Find the DNS settings or DNS management option. This might be listed as “DNS Zone File,” “DNS Records,” or simply “DNS.”
2. You’ll see various types of DNS records (A, CNAME, MX, etc.). Look for the A record.
   • A Record: This points your domain to the IP address of your new server.
3. Click on the edit option next to the A record and update the IP address to that of your new hosting server.
   • Note: If you have additional records (like www), ensure these point to the same IP address as your main A record.

Step 4: Save Changes

1. After updating the A record, be sure to save your changes.
2. You may receive a confirmation prompt or email indicating that your DNS settings have been updated.

Step 5: Check Propagation Status

1. DNS changes can take up to 48 hours to fully propagate. During this time, some visitors may still see the old site.
2. You can use DNS propagation checker tools like WhatsMyDNS.net to track the progress of your changes. Enter your domain name and check the A record to see if it reflects the new IP address globally.

Additional Tips

• Avoid making multiple changes at once, as this can complicate the propagation process.
• Keep a backup of your previous DNS settings, just in case you need to revert any changes.
• If you’re unsure about making these changes, consider reaching out to your domain registrar’s customer support for assistance.

Step 7: Test Your New WordPress Site

Before officially launching your new WordPress site, it’s imperative to conduct thorough testing. Check for broken links, missing images, and overall site functionality to ensure everything works as intended. Utilise tools like Google Search Console to identify any potential issues that could impact your site’s performance or SEO. By carefully testing your new site, you can catch and resolve problems before they affect your users, ensuring a seamless experience when you go live.

Step 8: Go Live and Monitor Performance

After completing your testing and ensuring that everything is functioning properly, it’s time to launch your new WordPress site. Once live, closely monitor your site’s performance, focusing on key aspects such as load times, user experience, and SEO metrics. Use analytics tools to track visitor interactions and identify any areas that may require improvement. By actively monitoring your site post-launch, you can quickly address any issues and ensure the success of your migration.

Conclusion

Migrating to WordPress can seem overwhelming, but with careful planning and execution, you can unlock the full potential of this powerful platform. Whether you’re looking to enhance your site’s performance, improve SEO, or take advantage of WordPress’s flexibility, the benefits are numerous.

By following the steps outlined in this guide, from planning your migration and backing up your existing site to selecting the right hosting provider and updating your DNS settings, you can ensure a smooth transition. Each phase of the process is crucial in maintaining the integrity of your content, preserving your SEO rankings, and providing a seamless experience for your visitors.

If you prefer to leave the complexities of migration to the experts, Polaris is here to help. Our specialised SEO migration services are designed to streamline your transition to WordPress while minimising the risk of downtime and preserving your site’s search engine rankings. We have the tools, expertise, and experience to make your migration a success, ensuring that you can focus on what you do best—growing your business.