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Staying ahead of the competition is a big challenge for most businesses, and succeeding in the online world is particularly difficult. E-commerce websites are not the exception to the rule. Those managing e-commerce sites need to implement the latest and most effective SEO trends in order to be able to rank higher in search engine result pages.
E-commerce sites can especially benefit from SEO as it can help secure more traffic, optimise specific product pages and increase revenue. It is easy to gain support and guidance by investing in a good quality SEO agency.
Design A Better E-Commerce Website
In order for E-commerce SEO to work, site managers have to make sure that the basics are in place first. In other words, it is important to ensure that they have an attractive, engaging, responsive and easy to use website that customers and prospects will want to come back to again and again.
There are platforms available that help build optimised retail sites with integrated payment technology, inventory management and tracking, and will even track the results you’re getting.
Embrace Apps and Widgets For SEO Optimisation
On-site optimisation is essential for any SEO strategy. E-commerce site managers can now rely on apps and widgets that can be used to optimise sites and improve results with minimal manual input required.
These tools are helpful and really easy to use but you may still need to customise them in order to ensure that they perform on your site as you want them to and get the best possible results.
Long-Form Content Is Essential
Until recently, managers of e-commerce sites thought that long content was redundant in their sites and product pages were places for short-form content.
Longer-form content provides more detail, more long-tail and conversational phrases (which lend themselves to more relevant search queries) and more market differentiation from the increased competition that has arisen lately.
Describe your products, offer insights on your company and, of course, stay away from unnecessary ‘fluff’.
Focus on The Mobile Aspect of Your Online Business
E-commerce managers should ensure that their website is mobile-friendly and optimised for any relevant terms shoppers are using to search on their smartphones.
Gauge speed and load times and focus on local search results.
Include Video Content
As WiFi availability, video sharing capabilities and mobile devices became more prominent, users are demanding more video content. E-commerce sites should definitely take advantage of this since video content can show up as rich media in search results.
Voice Search Is Becoming More Important
People are increasingly relying on voice search and digital assistants. E-commerce marketers should capitalise on this trend by offering more colloquial phrasing, more optimisation for long-tail phrases and more rich answers that digital assistants can provide directly.
Local Results Are Becoming More Important
Local SEO has become more important lately and e-commerce companies should implement a local SEO strategy even if they operate on a national level. By pursuing a local strategy, e-commerce companies can differentiate themselves from the competition and target a smaller and possibly more relevant niche that their competitors are not paying attention to.
POLARIS is a leading SEO agency in London. For a free audit contact info@polarisagency.co.uk and one of our account managers will be in touch.
