Supporting Bureau Van Dijk’s digital strategy through Site Migration and International SEO.

Bureau Van Dijk (BvD) contacted POLARIS as they needed an SEO agency that could organise their SEO initiative and hep strategise a suitable approach.

Business Case

Bureau van Dijk underwent a migration to a new domain name, retaining certain components of their business on the old URL for accessibility reasons.

During POLARIS’ initial meeting with Bureaux van Dijk, the primary focus was to gain a comprehensive understanding of their business services, market position, competitive challenges, and SEO goals.

Our Approach

We began our approach with a thorough SEO audit of the new URL, aligning it with the latest google algorithms. Following the initial audit, our next step involved conducting a detailed report on the domain migration from an SEO perspective. The execution of the domain migration was achieved through a carefully crafted SEO plan, including essential elements such as Google redirects, notifications, and the utilisation of the change of address tool.

We strategically identified the crucial ‘sales’ pages, integrating tracking goals to recognise lead generation through SEO as a primary channel. Lastly, we devised and executed a 12-month SEO strategy to enhance the businesses exposure and driving leads for sustained growth.

13,000Indexes Updated Onto New URL
41%Increase on Average On-Site Page Time
2.4Qualified Leads Driven Per Month
65%

Of online experiences begin with a search engine. We analyse users in your market and identify their conversion paths.

What We Did

Integrated SEO

We reviewed how SEO integrated within the overall marketing efforts conducted by BvD, and identified goals which would allow value to be attributed to SEO as the Source Channel or Influencer (with influencing channels being assessed further along the sales journey).

This data was internally tracked using the CRM system, enabling comprehensive reporting on individual channel activities and their overall contribution to the marketing strategy.

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Want results like these? Get in touch.

118 %avg increase in rankings
768 %avg increase in traffic
2400 %average RoI
“On average, our client partners see a 721% increase in their investment with POLARIS."
Amo SokhiDirector
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