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Content Marketing Agency

Creating opportunity through content

Creating interesting and unique opportunities for consumers to engage with your business through real world content thats straight to the point and effective.

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Content Marketing Agency

All marcomms strategies are designed to achieve a single purpose, to communicate and engage directly with a specific person or group of people. We take pride in our ability to rationally think of communication strategies which genuinely connect with your target audience, increasing awareness and specifically, buyer engagement.

Utilising the essence of your business, products, and services, we take the simplest of ideas and turn them into content marketing campaigns that connect with your target audiences through a variety of channels, including social media, digital pr and in some cases print. Our experience shows that the best performing campaigns are the ones that have diversity in their structure. This means using a variety of channels, to promote and distribute a variety of content assets which communicate a single theme in a variety of ways. Difference people absorb information in different ways, and we like to tick as many of these boxes as we can.

Video Content

Producing engaging short and long form video content & video animations to visually present your business at its best.

Social Content

Creating a variety of content formats for Facebook, Instagram, Twitter & Linkedin that resonates with your audiences.

Evergreen Content

Creating content that serves a real purpose to users over time, strengthening your landing pages and overall online SEO.

Interactive Content

Gamification and other forms of interactive content are high performing in user engagement & worth considering for your brand.

Google Q&A Content

Q&A content is a consistent features within the SERPS and we have the tools and expertise to research and create this for your business.

Web Copy Content

Producing copy that is articulate and motivational in your tone & voice, motivating users to continue through your funnel as you intend.

2.14
Billion. This is the estimated number of online shoppers by 2021.
45% of these shoppers will start their journey with a search engine.

Giving our Content time to succeed

Our agency approach to content marketing is to take your business objective and formulate this into a structured communications strategy using our content marketing expertise.

Our best practice approach consists of running content campaigns in 12 week cycles, beginning with a round of ideation and ending with campaign analytics and reporting.

At Polaris, success is measured in a number of ways. This includes engagement, shares, referral traffic, domain authority, site visits, and sales/leads.

Giving our Content time to succeed

Content worth investing in.

Creative yet simple approachExperts in MarCommsIn-house design teamSector specific PR experienceCampaign analyticsDigital PR services

An SEO Agency Focused on ROI

At Polaris we have a dedicated team of digital marketing experts that work together as a content marketing business unit.

We combine creative thinking with data and analytics, and use our core principle of keeping ideas simple to deliver powerful campaigns that connect with target audiences, every time.

Our team comprises of free thinking creative leaders, digital content strategists & heavyweight creative designers.

Our content marketers have experience working across a number of sectors including FMCG, Fashion, Retail and Travel.

Learn more about our SEO team
An SEO Agency Focused on ROI

Talk to Us About Your Content Strategy

If you have a Content Marketing strategy you want to discuss, fill out the form below and a member of our team will get back to you.

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""The SEO team helped us get Goddiva back onto the top 3 positions for our key product lines after a very bad site migration. We enjoy the increases in organic traffic the team are achieving for us and we are very happy to work with them. Great bunch and definately experts in retail SEO.""
Yathu KanagatharamBusiness Development Manager, Goddiva

SEO
Resources

As experts within the SEO industry, we have taken our learnings and used them to offer useful resources that will help you plan your SEO campaigns and strategies more effectively.

Learning Corner

Semantic Keywords Learn more about Semantics and broaden your topic ideas for content creation
Increase Product Page Views by 55%Increase your SEO traffic to product pages by 55% - quick video guide.
Voice Search in 2020Understand the Voice Search opportunities in 2020 and how you can utilise them

Latest Content Marketing blog posts

Passage Indexing - everything you need to know to enhance how your business rankings in GooglePassage Indexing - everything you need to know to enhance how your business rankings in Google

What is passage indexing? Passage indexing is a new form of indexation initiated by Google in 2021 that allows specific passages of a page to…

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Content Targeting - everything you need to know to enhance how your business ranks in GoogleContent Targeting - everything you need to know to enhance how your business ranks in Google

Creating content isn’t always the easiest thing in the world to do. It takes research, careful planning, and a good writer to come up with…

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Content Marketing Strategy for B2B Marketers - September Focus   Content Marketing Strategy for B2B Marketers - September Focus   

This month, we will be discussing content marketing and how business owners and marketing professionals can create content that has a clear consideration for indexation…

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What others are reading right now

Meet Polaris' new Head of SEO - James FooteMeet Polaris' new Head of SEO - James Foote

My first week as Head of SEO has been completed after joining Polaris in October, and having met and been in contact with Amo and the team daily…

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Structured data, your content, and schema tagging – everything you need to know to enhance how your business ranks in GoogleStructured data, your content, and schema tagging – everything you need to know to enhance how your business ranks in Google

Rich snippets, schema tagging, and why your business needs them Rich snippets and schema tagging are one of the best ways to enhance your results…

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POLARIS gets on board at Monopoly Lifesized in LondonPOLARIS gets on board at Monopoly Lifesized in London

September has been and gone again for another year! To celebrate, and to welcome our newest team member James Foote to Polaris, some of the…

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Critical Factors For Content Marketing Success

Variety is King

Communicating a single message in a variety of formats is critical to ensure your target audience are able to consume your message in a format suitable for them at that specific moment.

Production Quality

With state of the art video production tools and equipment we produce video content that is of the highest quality, making your brand look its best as it can.

Campaign Planning

Following a timely process will ensure your content campaign runs smoothly from ideation to digital PR.

Brand Confidence

Ensuring your brand is trusted and seen as a good company to deal with is paramount in a users decision making process when choosing to transact. Ensuring you tick these boxes and communicate them is critical to your success.

Request An Audit

Want to ask an expert about your business?

George GaultL&D, Martech, E-Commerce, EventsGeorge GaultAsk George
Amo SokhiB2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
Jon DartnellSME, Retail, Travel, Professional ServicesJon DartnellAsk Jon
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