Technical SEO is the backbone of your digital strategy, ensuring a smooth and efficient experience for all your website visitors, through all channels. Good technical SEO goes beyond just page speed checks. The right approach ensures your tech stack and website experience is harmonious, providing a seamless user experience across all devices at all times.

Recognised since 2009 for our technical SEO expertise and capabilites

Our approach to technical SEO, tuned by over a decade of technical experience, is practical, hands-on and systematic, with a proven track record in solving complex technical issues to improve your performance. It's why we've just won Best SEO Campaign at this year's European Search Awards, where we were also finalists in 8 other categories.

Whether it’s resolving global site rendering problems, or evaluating and optimising large website structures, we find and analyse technical problems then take the lead on fixing them to improve your site health.

Partnering with POLARIS on any technical deliverable will achieve increased efficiency, more visibility, and improved usability on your website.

Our Technical Solutions

We work across a entire range of technical disciplines, tailoring our services so your campaigns can reach their full potential.

  • Technical SEO Audits
  • Search Engine Crawl Optimisation
  • Site Structure Optimisation
  • Page Loading Speed Optimisation
  • Platform Optimisation
  • Javascript Optimisation
  • SEO Automation
  • Website Migrations & Transitions

We run a comprehensive 86-point site health check to identify the issues holding back your organic growth.

Our audit process has been designed to cover all areas of performance-related tech on your website. Each audit is tailored to your website and focuses on how technical improvements can help drive better visibility and conversions.

We focus on only giving you recommendations that will improve your performance and drive you towards your business goals.

Technical SEO Audit Services

We make sure search engines can seamlessly find and display the important information on your website to your target users.

Search engines handle website content in the same way a librarian would, crawling through information before indexing it in search results pages. However, if search engines struggle to access or find your content, your site won’t be indexed properly.

By running simulation crawls and analysing your server log files we identify issues that could prevent this - such as redirecting pages, dead-end strings, and bad URLs – then help you fix them to improve your online visibility.

Your website structure or information architecture is critical for showing users and search engines where critical information is, and how to reach it.

A poor structure can hide important pages, prioritise low-value information, and make it harder to navigate your website as a whole.

We conduct a comprehensive audit on your information architecture and your URL structures to locate if your site journey is structured properly, whether important landing pages are being deprioritised, and if link equity is being passed appropriately.

Slow loading speeds and intrusive shifts in the page layout result in a poor experience for users, often leading them to leave your site.

Poor page speed metrics can not only harm your search visibility but also frustrate the users who do reach your site, harming your online offering. Our page speed audits analyse your page loading waterfall to identify where issues are occurring and what the root cause is.

Rather than giving you vague recommendations, our experts provide detailed analysis on the causes of loading problems and what needs to be done to improve it.

Your platform or tech-stack plays a pivotal role in your SEO as your point of access to the website. Poor platform optimisation can often mean poor SEO.

Your platform, CMS, or technology stack is the backbone of your website offering and is how you access and change your content. A restrictive or poorly built platform could be limiting your website structure, on-page elements, and your ability to add structured data or schema.

Our platform-based works can help you enhance your platform to deliver better website customisability and tailor it for visibility and conversions.

Modern websites use Javascript extensively for interactive page functions and loading. But poor implementation can often harm your site health.

Using Javascript allows for dynamic functionality on websites, allowing for new features that grab user attention. But Javascript can’t be crawled in the same way that HTML can, and it is often resource heavy for loading.

We perform JS analysis as part of our technical SEO services, identifying where Javascript is preventing content from being read or rendered by search engines – or where it is slowing down your loading speeds.

Large businesses and websites need to adopt SEO automation to create and optimise content at scale.

For websites and businesses with a wide area of expertise and a high quantity of pages, it is not feasible to rely on page-by-page, individual optimisation. Instead, programmatic automation is needed to improve a large quantity of pages in quick timeframes.

We’ve developed automation solutions for a number of clients, utilising both programmatic rule-based solutions and custom-built generative AI programs to optimise and drive results at your scale.

Ecommerce SEO Services

Our migration team manage your new site launch to minimise any risk and boost your new website to drive better experiences and more conversions.

A website migration is an opportunity to enhance your website experience and performance. Our experienced migration team can help you navigate the transition process, avoiding dips in visibility, retaining your rankings, and building a stable foundation for future growth.

Website Migration Services

Snapshot: Ten10 Technical Works

During our work with Ten10, we identified that their organic visibility for a target page was lower than it should be. A comprehensive technical audit uncovered a rendering issue blocking search engines from reading content on the page. Working with their team we fixed this issue, and within hours they saw their traffic levels increase by over 100%.

“They advised me with details that made me realise that my concerns were valid and guided us through the project.” – Deborah Biscomb, Ten10

More Technical SEO Case Studies

FAQs

  • Our tech stack or platform isn’t listed on your page, do you work with it?

    Yes, we work with over 70 different technologies and platforms as part of our technical SEO operation, including custom-built platforms and back-end systems. From Odoo to Webflow and Framer, our vast platform experience means that we’re capable of working with a variety of systems and have more than likely worked with your platform before.

  • What does a Technical SEO Engagement Look Like?

    We offer a selection of engagement types for our technical services offering you flexibility in the package you choose. We offer short-term, project-based services to audit and identify issues on a three-month basis to fix identified issues. We also offer longer terms projects on six- or nine-month timeframes. For longer engagements we can work with you on a retainer-basis to boost your organic visibility and drive towards your business goals. We also offer a suite of migration engagements specifically for migration projects.

  • What’s your process for identifying technical SEO issues?

    We conduct an 86-point technical SEO audit which comprehensively analyses your site health to identify problems and technical weaknesses. This is then converted into a structured technical roadmap that prioritises found issues in order of priority to your site health and both website and business performance.

  • How much do your technical SEO services cost?

    Our blended day rate for technical services is £875 per day, meaning a full 8 hours of technical work. Our technical projects are sized and priced depending on the scale of your issues, the work required, and the length of time required for issue identification and fixes.

Want more information about our technical expertise and services?

Get in Touch

Technical SEO Experts with Over 15 years of Experience
If you have further questions about our technical services, or how technical SEO can benefit your website, get in touch with our team using the form.

Popular CMS Platforms We Work With

  • Shopify
  • WordPress
  • Salesforce Commerce Cloud
  • Magento Adobe Commerce

Shopify

While Shopify is a popular and accessible platform for ecommerce, it lacks awareness, capability and functionality around the technical aspects of your website. Our services help you gain a greater awareness around the technical aspects of your site and how these can be improved both within and outside the Shopify platform.

Shopify SEO Services

WordPress & WooCommerce

As a highly customisable platform with a wide array of plugins and extensions such as WooCommerce, WordPress is one of the most popular content management systems worldwide. However, technical issues can still be hard to diagnose and even harder to fix. Our expertise into tech and WordPress boosts your online visibility and user experience.

WordPress & WooCommerce SEO Services

Salesforce Commerce Cloud

As a cloud-based platform, Salesforce Commerce Cloud provides a high degree of customisability for platforms. However, this level of customisation can quickly lead to technical issues with rendering and page loading speeds when sites are over-engineered. We apply our technical expertise to the Salesforce platform to ensure your store operates efficiently and delivers a seamless user experience.

Salesforce Commerce Cloud SEO Services

Magento Adobe Commerce

As an open-source, cloud-based platform Magento or Adobe Commerce can be heavily customised and scaled across multiple sites with a large number of technical integrations. While this functionality is expansive, there are pitfalls that can lead to technical issues. We work with you to ensure your Magento setup is fully functional and offering you the best when it comes to visibility and experience.

Magento Adobe Commerce SEO Services

Our technical expertise has guided businesses across a number of sectors and industries to success. Facing complex and often unknown challenges, our team have used our systematic approach to find, identify and ideate solutions to a wide range of technical challenges. Read what our partners have to say about their journey with POLARIS.

50%Volume growth in new keywords

POLARIS accelerated the re-development of Milton Park’s new website as they were undertaking a re-brand. As identified by our SEO Agency team, the website had multiple technical issues included indexing problems, page rendering issues, and orphan pages. Our technical roadmap identified and fixed these for a seamless user experience.

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