Advertisers using Google AdWords to promote products and services will soon be able to include pricing within an ad. The new Adword extension will only be available on mobile and only included in top position ads.

The extension will offer advertisers the first opportunity to show pricing information for multiple products and services, although when the extension is first rolled out, price extensions will only be shown in English.

How does the extension work?

Once the price extension is selected, advertisers will be able to add a header (which is the clickable title), a brief description and pricing. The price added can be qualified with a unit of per hour, day, week, month or year. Advertisers will need to set up a minimum of three price extensions and a maximum of eight. The final URL is the landing page associated with the extension. Google Adwords offer an option to schedule the extension in order to accommodate limited-time promotions or rolling price increases.

Before adding the price extension, advertisers should remember that the prices should be relevant to the keywords in an ad group and consistent with what they’re advertising to avoid adverts being disapproved.


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