POLARIS
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  • Sectors
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  • Our Work
    • Ecommerce
      • Virginia Hayward Ecommerce SEO Project
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      • Goddiva Fashion Digital PR Campaign
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    • B2B
      • Sidetrade Financial Lead Generation
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      • Thomson Reuters Digital PR Campaign
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      • Thomson Reuters B2B Lead Generation
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  • About Us
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Speak to an Expert
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  • SEO
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Complying with Search Engine Policy.

With over 10 years’ experience in SEO, we are a leading e-commerce SEO & B2B SEO agency that has experienced the continually changing landscape and led the way by consistently delivering SEO campaigns that outperform ranking, traffic and sales targets.

SEO Pricing
SEO Services
  • SEO Services
  • SEO Audits
  • Onsite SEO
  • Technical SEO
  • International SEO
  • Local SEO
  • SEO Consultancy
Featured Resource
The Best eCommerce Marketing Agencies in London ShortlistSeptember 18th, 2025
Sam Marlow
Content that Converts.

Our Content Marketing services offer you a dedicated expert partner that can take your brand to market through a variety of content services.

Content Marketing
Content Services
  • Content Marketing Strategy
  • Content Writing Services
  • B2B Content Marketing Services
Featured Content
Content Marketing Strategy Mastery: Expert Tips and StrategiesJune 7th, 2025
Sharon Thind
Performance through PR

Whether its tier 1 media coverage you need or a strategic approach to increasing your offsite SEO, our digital PR services will drive the performance you are looking for.

Digital PR
Digital PR Services
  • Link building Services
  • Digital PR Campaigns
Featured Content
POLARIS’ Ecommerce SEO Campaign Awarded as Best in EuropeMay 22nd, 2025
Sam Marlow
Giving you peace of mind.

We know how to mitigate risk and control your site launch so that your performance increases.

Website Migration Services
  • Website SEO Migration Services
  • Website Migration Checklist
  • Site Migration Checklist - Ecommerce
Site Migration Resource
SEO Migrations for JavaScript Sites: What Changes in a JS Framework WorldApril 25th, 2025
Sharon Thind
Future-Proof Your Online Visibility

Investing in improving your visibility on generative AI platforms means more than just covering the gaps in a dramatically shifting landscape. AI-generated and conversational search results offer a far more personalised experience for users than traditional search platforms do. Through AI tool and agent optimisation, you can discover, attract, and convert new customers organically.

AI Search Optimisation Services
Featured Resource
  • Generative AI
Generative AI: Revolutionising SEO and Digital MarketingAugust 22nd, 2024
Sharon Thind
Featured Resource
ChatGPT’s Impact on the Digital WorldMay 17th, 2025
Sam Marlow
  • Customer Profiling
  • Marketing Strategy
  • Marketing Training
  • Data & Analytics
Profiling customer behaviour online.

We know that the key to any marketing campaigns success is the targeting and customer intelligence available at the very beginning. We work with leading brands who want to get a clearer understanding of exactly who their customers are, what drives them online, and what will satisfy their needs.

Customer Profiling Services
  • Consumer Insights and Segmentation
Latest Resource
Bridging the Knowledge Gap: Educating Your Internal Teams To Understand How SEO Fits Into The Day to DayMay 31st, 2024
Emily North
Best Practice Strategy Playbooks

We are global leaders in marketing strategy for brands and challengers alike. From customer profiling to go to market strategies we will take your brand where you intend it to go by developing a custom strategy playbook for your business.

Strategy Services
  • Go to Market Strategy
  • Digital strategy
  • Demand Generation
Latest Resource
Content Marketing Strategy Mastery: Expert Tips and StrategiesJune 7th, 2025
Sharon Thind
Digital Marketing Courses

Guiding marketers at every level on how to continue learning and developing their capability. Our training programmes are designed to offer a best practice approach to marketing teams that want to adopt marketing techniques that will position them at the forefront of the industry.

Training Courses
  • Digital Marketing Training Courses
  • Search Engine & Content Marketing Training Courses
  • Social Media Marketing Training Courses
Latest Resource
POLARIS’ Ecommerce SEO Campaign Awarded as Best in EuropeMay 22nd, 2025
Sam Marlow
Delivering Intelligence through Data

Our team of data analysts and marketers enjoy connecting data sources to deliver actionable insights for our clients. Learn about how we inform marketing decisions and could guide you on the next step of your journey.

Data & Analytics Services
  • Data & Analytics Services
  • Google Analytics Setup & Customisation
  • Ecommerce Data & Analytics Solutions
  • Google Analytics 4 Training
Latest Resource
SEO Migrations for JavaScript Sites: What Changes in a JS Framework WorldApril 25th, 2025
Sharon Thind
Featured Resource
Getting to Know the Next Generation of Google AnalyticsSeptember 1st, 2021
Rob Lancaster
  • Ecommerce SEO Services
  • B2B SEO Services
Driving Customer acquisition online.

Our team of marketing experts understand the challenges that brands face when competing for market share in todays world. Connecting a customers fragmented journey to target them at the right stages with the right message is how we make your brand stand out as the choice to transact with.

Ecommerce & Retail Services
  • Fashion & Retail
  • Gifts & Experiences
  • Wholesalers & Manufacturers
  • Shopify SEO Services
  • Wordpress SEO Services
  • Magento & Adobe Commerce SEO Services
  • Salesforce Commerce Cloud SEO Services
  • BigCommerce SEO Services
Ecommerce Insights
The Best eCommerce Marketing Agencies in London ShortlistSeptember 18th, 2025
Sam Marlow
Experts in B2B Marketing since 2009

With a proven track record amongst FTSE 250 companies, we are the go to agency for B2B brands that want digital to perform.

B2B Sectors
  • Technology & SaaS
  • Hospitality & Events
  • Learning & Development
  • Coffee Supplies & Beverages
  • Financial Services & Fintech
Latest Insights
Google Organic Product Listings – A Marketer’s Guide for 2025September 1st, 2025
Emily North
  • Ecommerce
  • B2B
  • Content & Digital PR
  • Conversion Rate Optimisation
  • Demand Generation
  • Lead Generation
600% Increase in Sales - Dune London

Partnering with the high street footwear brand to guide them on digital strategy and SEO adoption across a cross functional team. Read about our award winning partnership with Dune London and the strategy we executed to achieve over 600% increase in performance.

Dune London Ecommerce SEO
400% Increase in sales - Fruit 4 London

Partnering with a start up business and kick starting its operations through lead generation campaigns, to transforming it into a thriving ecommerce retailer achieving MRR of over 400% YoY post pandemic. Read about our incredible journey with Fruit 4 London.

Fruit 4 London Digital Marketing
More Ecommerce Case Studies
  • Virginia Hayward Ecommerce SEO Project
  • Hampers.com Content & PR Campaign
  • Blitzsport.com Ecommerce SEO, PPC & CRO
  • Goddiva Fashion Digital PR Campaign
  • Paradox London Ecommerce SEO
5x Return on Investment - Reachdesk

Reachdesk, the global all bound engagement platform, approached POLARIS to guide them forward with increasing their SEO performance across several key markets, worldwide.

Reachdesk.com B2B SEO Case Study
550% Increase in Market Share - Liquidline

“Since we’ve been working with POLARIS, our sales team have been a LOT busier. More time is spent on new business first appointments. The commercial results speak for themselves!”

Liquidline Digital Marketing Strategy
More B2B Case Studies
  • Sidetrade Financial Lead Generation
  • Sodexo Sports & Leisure Lead Generation
  • Thomson Reuters Digital PR Campaign
  • CACI Management Consulting Site Migration
  • Six Degrees IT & Cloud Lead Generation Strategy
Connecting with over 2k customers - Hampers.com

5 Days. 1,000 nominations. This is the power of the creative PR campaign that we delivered for Hampers.com.. Learn about why, our approach, and the exposure we achieved that resulted in national press coverage and people all over the UK experiencing real joy.

Hampers.com Content & PR Campaign
Raising awareness for 3,000 UK Farmers - AMTEC

We partnered with AMTEC Group to survey over 3,000 UK Farmers on the state of the farming industry in 2025. Learn about how we formulated our approach to collect first party data that informed an industry wide PR campaign.

AMTEC Group B2B Content Marketing
Content Marketing Strategy Mastery: Expert Tips and StrategiesJune 7th, 2025
Sharon Thind
83% Increase in Conversion Rate - Ideal Response

Despite strong growth in traffic , Ideal Response was experiencing a conversion bottleneck. The existing site UX lacked clarity, service value propositions were buried, and mobile conversions were underperforming. With CPCs rising, we knew the fastest route to ROI was unlocking sitewide CRO potential.

Ideal Response CRO Programme
149% Increase in performance - Liquidline

With a landing page conversion rate of just 0.37%, Liquidline’s product pages were underperforming. Users weren’t progressing from product views to enquiry submissions, and mobile CTAs were buried or unclear. Read about how we improved their conversion rates through a data led CRO programme.

Liquidline CRO Programme
How to Increase Conversion RatesAugust 9th, 2024
Sharon Thind
420% increase in Leads for Reachdesk

We guided Reachdesk on how to generate demand at scale by building an SEO engine that drove qualified traffic and high-intent leads in the SaaS martech space. Our strategy accelerated inbound pipeline growth across international markets, directly supporting their revenue goals.

Demand Gen Campaign for Reachdesk
2X Uplift in Performance - Abacum Fintech

Abacum partnered with Polaris to turn SEO into a demand generation engine for financial SaaS, mapping user intent into a funnel-based content strategy. The result: rapid US market growth, stronger European visibility, and a surge in inbound demo requests.

Demand Gen Strategy - Abacum
Free Online B2B Demand Generation CalculatorJuly 3rd, 2025
Amo Sokhi
Increasing leads across 4 portfolio businesses for Sodexo

Sodexo approached POLARIS to guide them on how to adopt digital strategy across 4 business units with the UK Sports & Leisure portfolio. The goal was simple, lead generation, but of the right quality. Read about our award winning approach >

Sodexo B2B Lead Gen Case Study
1100% Increase in performance - Milton Park

“We are happy with the performance of marketing this year. The work carried out by POLARIS has proved to be effective in positioning Milton Park in a way that makes sense to us and our customers."

Lead Generation Case Study
More Lead Generation Case Studies
  • Thomson Reuters B2B Lead Generation
  • CACI B2B SEO Training
  • Six Degrees Lead Generation
  • Fintech SaaS Lead Generation
  • Sidetrade Fintech Lead Generation
  • About Us
  • Join Us
  • Case Studies
  • Events
Global leaders in digital excellence

With over 10 years’ experience in organic channel growth, we are a leading e-commerce SEO & B2B SEO agency that has experienced the continually changing landscape and led the way by consistently delivering SEO campaigns that outperform ranking, traffic and sales targets.

About Us
Our Technology

We constantly strive to offer our client partners value through innovation and technological excellence.

Whether its our client services portal or our internal business platform that we are developing, our technology is constantly being refined to offer you the best solution possible.

Technology
How Google’s New AI Shopping Features Will Impact E-Commerce SEOMay 22nd, 2025
Sharon Thind
SEO Executive Vacancies

Bring your passion for SEO and join our growing team in London. For SEOs that want to learn and grow.

SEO Executive Roles
Client Services Vacancies

If you enjoy working in a fast paced environment, cultivating relationships for growth, you could flourish as a client services executive within our team.

Client Services Executive
Partnerships built upon values.

We work with marketers and businesses that align with our values.

Case Studies
Customer Case Studies
  • Ecommerce SEO
  • B2B SEO
  • Technology & SaaS
  • Office Supplies & Coffee
  • Fashion & Retail
  • Hospitality & Events
  • IT & Cloud
  • Financial Services & Fintech
Latest Insights
The Best eCommerce Marketing Agencies in London ShortlistSeptember 18th, 2025
Sam Marlow
Industry Events for Marketers

Curating events and roundtables to guide marketers and business owners on navigating the digital landscape to success. Led by leading practitioners from POLARIS and partner agencies, our quarterly events are available on an invitation only basis for individuals serious about growth.

Events & Roundtables
  • Marketing Insights
  • Marketing Resources
  • Digital Marketing Tools
Latest Marketing Insights

Our team of marketers publish their experiences and insights on a range of marcomms topics. From user profiling and targeting to server side tracking solutions.

Marketing Insights
Marketing Insights Categories
  • SEO Insights
  • Ecommerce SEO Insights
  • B2B SEO Insights
  • Technical SEO Insights
Latest Insights
POLARIS’ Ecommerce SEO Campaign Awarded as Best in EuropeMay 22nd, 2025
Sam Marlow
Marketing Guides

Our marketing guides are written by subject matter experts in a variety of fields. Read and learn about how to improve your approach to marketing online and how you can increase awareness for your brand.

Marketing Guides
Latest Marketing Resources
  • Google Search Generative Experience (SGE) What is it?
  • How much does an SEO Audit Cost?
  • Technical SEO Checklist
  • Ecommerce Christmas SEO Guide 2024
  • Website Migration Checklist
Shopify SEO Guide
A Shopify SEO Guide to Increase Your Online Store’s Visibility and SalesNovember 14th, 2023
Emily North
Digital Marketing Tools

Our marketing tools are designed to assist marketers on an every day basis when planning and executing marketing campaigns.

Digital Marketing Tools
Ecommerce Site Migration Checklist
The Best eCommerce Marketing Agencies in London ShortlistSeptember 18th, 2025
Sam Marlow
Website Design Brief Template
Website Design Brief TemplateFebruary 6th, 2024
Amo Sokhi

Category: Blog

Google Rolls Out AdWords UpdateOctober 29th, 2013
How to Optimise Images for SEOOctober 29th, 2013
Secrets of Google’s Penalty ProcessOctober 21st, 2013
UK Search Awards Finalists!October 14th, 2013
Best Use Of Search Finalists!September 11th, 2013
Shopify: ReviewSeptember 11th, 2013
Google SERPS – Blended ResultsJuly 17th, 2013
Basket Abandonment – Remarketing Tips & ToolsJune 25th, 2013
Negative SEO – Thinking Like The Bad GuysJune 4th, 2013
What is Responsive Design?May 30th, 2013
How to SEO WordPressMay 24th, 2013
Penguin 2.0 – Reporting Spam ManuallyMay 24th, 2013
Penguin 2.0 – What Can We Expect?May 14th, 2013
What to Do When You’re Hitting Your PPC BudgetMay 9th, 2013
Why Hire an SEO Expert?April 23rd, 2013
Negative Matching Can Save Your CampaignApril 22nd, 2013
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POLARIS Start your journey

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