SEO is essential for directing web traffic to your organisation’s web pages. This workshop will allow you to develop or improve your SEO. The workshop focuses on offering new and innovative insights into keywords and algorithms. Technical areas of SEO such as penguin (quality of links) and panda (quality of content) will also be covered. Our trainer will take you through your existing SEO to be able to guide you and your organization through the development of a programme.
POLARIS is a leading SEO company working with clients worldwide, with a team of experts that will guide you to long-term success through SEO.
Participants should be from Marketing, Sales and/or Communications roles within an organization. We recommend that any participant comes with their organisation’s SEO plan and access to any relevant Google accounts to ensure they get the most applicable experience of the workshop.
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If you’re looking to upskill your digital marketing team, our in-company training offers a tailored experience that is customised to your company’s goals and industry requirements. Our experts come into your office to deliver these customized sessions, allowing for immediate impact.
For those with busy schedules or remote work arrangements, our e-learning training is the ideal choice. It offers flexibility and convenience, without compromising on quality. Our experts are there to offer guidance virtually, with participants having access to the course later on as well.
Public courses are for marketing individuals looking to enhance their digital marketing skills with structured, scheduled classes. This format not only allows for in-depth training, but is also a great networking opportunity with other marketing professionals that come from a variety of industries.
On Page Optimisation
- YMYL / E.A.T rating guidelines
- How to Create onsite Authority in 2024
- Ecommerce/Retail SEO – on page optimisation principles
- B2B SEO – on page optimisation principles
- Optimising existing content
- Free and paid tools to help you optimise SEO content
- Optimising code and working with Wordpress/Yoast
- Schema Tagging
- Google My business
Off Page Optimisation
- Googles algorithms
- Auditing a backlink profile
- Quantifying a backlink profile (yours or a competitors)
- Free and paid tools to help you audit and optimise your backlink profile
Content Marketing
- Google algorithms
- How to plan a content marketing strategy
- Effective content types for B2B/B2C markets
- The perfect team/resource structure needed
- Devising a budget for content and how to measure RoI
- Campaign planning and how to ensure success
Digital PR
- Dynamics of a digital PR campaign
- Pre-requisites to a successful Digital PR initiative
- Finding prospects and how to build a hitlist
- Outreaching – how to be time efficient and ensure responses!
- Measuring performance – what to report on and how
SEO Performance Reporting
- How to report to stakeholders/line managers
- Monthly and Quarterly reporting formats
- Understanding successes/failures for next time
Better SEO planning, implementation and budget management can all be learned in this intensive workshop. These skills will eventually lead to a much-improved return on any SEO investment by you or your organization. Monitoring the developments in online algorithms will also be covered to ensure you are up to date with the latest SEO trends.
Enquire NowOur leading SEO training program, supported by 15 years of experience in search engine optimization, is enriched by the training offered by POLARIS experts, the top SEO agency in London.
With a proven track record of guiding marketers through the world of SEO, our experts bring a wealth of knowledge from actively leading digital strategies for some of the world’s leading organisations. Benefit from a curriculum honed through years of hands-on experience, ensuring you receive up-to-date knowledge and simple yet effective best practice approach, essential for success.
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reported a significant increase in their SEO proficiency after completing one of our training session.
Enquire Now"POLARIS delivered a really useful and interesting session, our team were really happy about the easy take aways they got from it and how simple SEO can be to achieve with the right advice and guidance.”
“On average, our client partners see a 721% increase in their investment with POLARIS.”Amo SokhiDirector
At POLARIS we deliver a full 360 solution for our partners. As a leading digital agency operating globally, we have the experience to drive performance for Brands and challengers that are serious about adopting best practices to guide you to success. We also provide digital marketing courses to help businesses to boost up their team skills.
With over 15 years as a leading B2B SEO Agency, we specialise in creating custom B2B SEO strategies that take your B2B products and services to market. Focusing on targeting the right customer profiles, we position your brand in front of target prospects at every step of the journey.
B2B SEO AgencyAt POLARIS we deliver a full 360 Ecommerce SEO solution for online brands, because we know what it takes to outrank your competitors to receive clicks that convert. As a leading SEO agency operating globally, we have the experience to drive performance for Brands and challengers that are serious about adopting a best practice approach to Ecommerce SEO.
Ecommerce SEO Agency
