Demand Generation – the need, the sale and beyond

Demand Generation is a vital component of any marketing plan, and the scope of activities that fall under this bracket has increased. Generating a clear demand for products and services through to the sale itself is a process that can be controlled and optimised. Lead generation is just one component of this complex funnel process, and ultimately customers can be retained with effective demand generation.

POLARIS is a leading digital marketing agency with a team of experts that will guide you to long-term success.

Brands that we’ve Guided on their Demand Generation Journey

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Who Should Attend

This workshop is ideal for commercially focused or targeted marketers and sales managers or those responsible for product and/or service sales and have the remit of reporting numbers and generating leads.

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How to take this course

In-Company Training

If you’re looking to upskill your digital marketing team, our in-company training offers a tailored experience that is customised to your company’s goals and industry requirements. Our experts come into your office to deliver these customized sessions, allowing for immediate impact.

E-Learning

For those with busy schedules or remote work arrangements, our e-learning training is the ideal choice. It offers flexibility and convenience, without compromising on quality. Our experts are there to offer guidance virtually, with participants having access to the course later as well.

Public Courses

Public courses are for marketing individuals looking to enhance their digital marketing skills with structured, scheduled classes. This format not only allows for in-depth training, but is also a great networking opportunity with other marketing professionals that come from a variety of industries.

Benefits of Learning B2B Demand Generation to Sales

This workshop will teach participants how to chart and control the customer journey to effectively move them through each step. It will also instruct on techniques to make the integration of marketing and sales teams more fluid to ensure the customer is catered for at each step of your process.

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What Will You Learn During The Training

- Marketing plans and customer acquisition
- B2B marketing and sales
- Optimising the customer journey
- Integration and better workflows
- Improved content
-Content planning and design
- Case studies and thought leadership
- The full funnel
- Revenue growth and ROI
- Optimising your message across all channels
- Monitoring systems
- A fully integrated marketing and sales structure

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96%of attendees

reported a significant increase in their demand generation proficiency after completing one of our training session.

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Digital Marketing Training at the Forefront of the Industry

Our leading Digital Marketing training program, supported by 15 years of experience in search engine optimization, is enriched by the training offered by POLARIS experts, the top Digital agency in London.

With a proven track record of guiding marketers through the world of Marketing, our experts bring a wealth of knowledge from actively leading digital strategies for some of the world’s leading organisations. Benefit from a curriculum honed through years of hands-on experience, ensuring you receive up-to-date knowledge and simple yet effective best practice approach, essential for success.

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Customer Success

“POLARIS were great to work with. From day-one they guided us through the process required to amplify our digital marketing efforts. They were flexible, approachable and patient and delivered results.”
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Reasons to listen to us...
118 %avg increase in rankings
768 %avg increase in traffic
721 %average RoI
“On average, our client partners see a 721% increase in their investment with POLARIS.”
Amo SokhiDirector
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Why POLARIS?

At POLARIS we deliver a full 360 solution for our partners. As a leading digital agency operating globally, we have the experience to drive performance for Brands and challengers that are serious about adopting best practices to guide you to success. We also provide digital marketing courses to help businesses to boost up their team skills.

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A specialist B2B SEO Agency focused on ROI

With over 15 years as a leading B2B SEO Agency we specialise in creating custom B2B SEO strategies that take your B2B products and services to market. Focusing on targeting the right customer profiles, we position your brand in front of target prospects at every step of the journey.

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Empowering Brands to Execute Best Practice SEO

At POLARIS we deliver a full 360 Ecommerce SEO solution for online brands, because we know what it takes to outrank your competitors to receive clicks that convert. As a leading SEO agency operating globally, we have the experience to drive performance for Brands and challengers that are serious about adopting a best practice approach to Ecommerce SEO.

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