We have experience in owning and managing a variety of small and large scale SEO Migration projects, including:
/ Replatforming Migrations
/ Rebrand - Domain Change Migrations
/ Redesign - UX Migration
/ Consolidation Migrations
/ Ecommerce Migrations
/ International Migrations
Our dedicated SEO Migrations team will work with you to determine exactly what performance needs to be retained and partner with you as your SEO Stakeholder, owning SEO to retain it through the entirety of your website migration project. POLARIS are experts in:
/ Benchmarking exactly what performance needs to be retained to ensure business continuity
/ Partner with you to understand your migration goals and build a site structure that reflects this
/ Evaluating your Content strategy to ensure critical content is migrated to ensure retention
/ Technically managing and mitigating any challenges that may occur through URL structures, directory or domain changes
“The migration was a complete success. POLARIS conducted the migration with lots of hard work and passion.” - Joanna Harwood, MEPC Milton Park
We managed Milton Park’s migration through a systematic approach, developing a project plan, setting up a phased scope of work, and guiding their marketing, design and developer teams with our experience. We launched and tracked their new website, engaging with multiple stakeholders and achieving traffic growth of over 30%.
Milton Park Site Migration
A proven process designed to protect performance, preserve equity and give you complete confidence throughout your site launch. Our SEO website migration service is carried out using a 5 stage process that has been refined using first hand experience and web technology since 2009.
1. Performance Analysis
We benchmark your existing visibility, traffic and key landing pages so we know exactly what must be safeguarded during migration.
2. Content Migration
We map and validate every important page, keyword and journey to ensure the new site retains the strength of the current one.
3. User Tracking & Search Engine Compliance
We set up and verify tracking, analytics and search engine profiles so your data stays accurate and search engines fully understand your new site.
4. Technical Analysis & Changeover
We assess your new site’s technical health and deliver a clean, disruption-free changeover with every URL correctly mapped and preserved.
5. Post-Launch Monitoring & Reporting
We manually check redirects, journeys and search visibility after launch to ensure performance holds steady and quickly resolve any issues.
Our Website Migration Checklist"We evaluate all 3 pillars of your SEO performance whilst keeping customer intent in mind. We are very analytical and have an open communication policy. We will keep you informed every step of the way. Managing all stakeholders involved, we will protect your performance and reputation as our own."James FooteSEO Director
The journey for many brands is success. POLARIS have consistently guided marketers to embark on website migration projects to informed and confident to make the right decisions for the journey ahead. From redesigning wireframes to restructuring site architectures, we have over 10,000 hours of website migration experience. Read what our partners have to say about their experience of choosing us as their SEO site migration agency.
POLARIS accelerated the re-development of Milton Park’s new website as they were undertaking a slight re-brand on their current site. As identified by our SEO Agency team, the website had multiple technical and content issues which held back their organic visibility due to an inherited website with fundamental legacy issues.
Web developers and web agencies do not manage or own SEO performance. Partnering with an SEO agency during your migration process gives you peace of mind that the risks that are often faced during site transitions are being fully mitigated. An SEO agency provides complete oversight on your migration process, analysing and benchmarking performance, creating a safe migration strategy, and working with you through the transition itself to ensure a seamless process. Conducting a migration without a partner agency means putting your online visibility, user experience and website journey at risk.
SEO Website migration projects will run concurrently and as a part of your broader website project. Our 5 stage framework is designed to slot into your broader project phases so that we work seamlessly with your wider teams. Your current website must remain operational throughout the migration, and any changes made to the site after migration approval will not be reflected in the migrated content. If you have any questions or require further assistance, please don't hesitate to contact a member of our team.
To ensure complete oversight on your migration project and give yourself peace of mind that risk is being identified and managed by a team of experts in the field of SEO migrations. Engaging the agency early allows them to help organise the scope and strategy for the migration, avoiding any scope creep that may need to occur if the agency joins late.
A common misconception is that website plugins are able to competently handle a migration. This is wrong, they cannot. Migrations are multi-faceted, complex operations, with every migration has its own individual challenges. A standardised plugin will not be able to provide enough oversight or have the required experience to properly handle a website migration. Engaging a website migration agency is the safest and most reliable way to conduct a seamless migration.
A website migration refers to the process of moving a website from one web hosting environment or platform to another. This could involve changing hosting providers, switching domain names, or even redesigning and restructuring the website. Website migrations are often done to improve performance, security, or functionality.
While website developers may be competent at handling some technical aspects of website migrations, they can often overlook the SEO-related aspects of a migration. Not being aware of such aspects can lead to search visibility issues which ultimately affect your traffic and conversions.
As your dedicated SEO migration team, we will prepare for your website launch by conducting a complete SEO analysis of your existing performance. This SEO performance audit involves a thorough evaluation of your existing website's performance, including factors such as rankings, traffic, conversions, key landing pages, and technical aspects like speed and page load times. By benchmarking these statistics, we identify exactly what must be retained during the migration to launch successfully.
By establishing detailed performance benchmarks, we identify the key structural and content elements that underpin your online presence. This ensures that critical assets are preserved and optimised throughout the transition, safeguarding your website’s authority, usability, and search prominence.
This ensures that POLARIS can act as your SEO stakeholder from the beginning and critique every decision made with regards to the new site that will soon be launched.
Website Migration ChecklistBy scrutinising proposed layouts and the architectural framework of your new site, we ensure continuity and enhancement of your existing strengths.
A comparative review of the current and redesigned site—alongside competitor analysis—provides a strategic perspective on preserving valuable assets while uncovering opportunities to elevate performance.
This data-driven approach empowers you to make informed decisions, refine digital strategies, and enhance audience engagement.
Additionally, we ensure compliance with search engine guidelines, safeguarding visibility and long-term sustainability in organic search rankings.
This includes analysing site structure, load efficiency, and accessibility to ensure an optimal user experience. Additionally, we create a comprehensive redirection strategy, meticulously mapping all necessary URL changes to minimise errors and preserve search equity.
This proactive approach ensures a seamless transition with minimal disruption to visibility and performance.
We rigorously test user pathways and tracking implementation to verify seamless functionality and engagement.
Additionally, we provide ongoing performance assessments for up to four weeks post-launch, delivering actionable insights to safeguard rankings, traffic, and overall digital effectiveness.
