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At POLARIS, we understand that users may begin their travel searches online differently. We specialise in using strategic SEO techniques to optimise your website, to ensure that all search queries lead consumers to the most relevant page on your website.
Technical SEO is paramount in ensuring your website is accessible and efficient for search engines and users alike.
We have a systematic approach to conducting technical audits, resulting in a series of actionable insights being reported and fed into your developers for integration. Where integration is not possible, we support integration through our internal team for CMS based enhancements, and development partners for code-based changes.
We use our onsite SEO techniques and strategies to determine what content needs to exist within your knowledge centre, and how it can be developed to provide prospects with the information they need to satisfy their search.
We optimise solution pages to clearly communicate the value your product offers a prospect if they were to engage with you, positioning your business as the go to solution.
On Page SEO ServicesSupporting your internal PR team or PR agency is paramount to a scalable SEO strategy, particularly when targeting multiple markets. Our digital PR services are tailored to elevate your business’ online presence. Through our targeted outreach and communications strategy, we ensure that your brand reaches the right audience.
By connecting our SEO intelligence with our media database, we are able to support you in getting coverage offsite for your brand. With your proprietary data, we can put together a content and PR strategy to promote your brand online for success.
Digital PRWhether it is a new product launch, a series of insights, or a campaign to increase awareness and sales, we create engaging content campaigns that drive exposure for your business. Our expert team of content marketers and copywriters build content strategies that will increase awareness for your brand, leading prospects on a journey where they can educate themselves on the value you have to offer them.
Content MarketingOur international SEO strategies are designed to boost sales and generate leads on a global scale for your business. Using our expert network of local market linguists, native SEO managers, and country account managers, we drive traffic and sales through international SEO campaigns for our clients within the travel industry. Ensuring SEO success in international markets, driving both traffic and sales.
International SEONavigating the complexities of website migrations is paramount in safeguarding your online presence. Starting right from the initial point of website planning, we evaluate the reasons for migration and work with you from the very beginning, assisting you in planning the web project with SEO in mind. Our proven 5 phase SEO migration service ensures a seamless migration that maintains and enhances your website’s organic rankings and performance through the entire process.
Website MigrationsAt POLARIS, we deliver effective SEO techniques tailored to the travel industry to ensure your business not only ranks higher on search engines than your competitors, but also connects with prospects seeking your expertise.
Our process starts by gaining a comprehensive understanding of your business objectives. If your aim is to increase bookings, our primary focus would be to identify key areas where you would like increased activity, crafting a tailored SEO plan.
We recognise the time sensitive nature of travel clients. We would collaborate with you to assess the capacity and demand fluctuations. For example, if your target audience is families, we would anticipate peak times for late summer, once schools have finished. Ensuring we align with user behaviour; our SEO strategies are tailored to effectively optimise these patterns to achieve your travel business’s objectives.
We analyse users in your market and identify their conversion paths.
ContactThe journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts in the field of SEO within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.
Siblu partnered with POLARIS to audit the performance of their online marketing and drive traffic through to their landing pages.
Our team comprises of talented, passionate marketers that come together in the field of SEO to deliver our process driven, best practice approach to SEO. With experience across all forms of travel SEO, our team are well versed to drive bookings and performance over time.
Our account management cadence is driven by a desire to communicate openly and honestly. As your SEO agency, its our responsibility to keep you up to date on the progress we are making and the challenges we need to overcome together to drive success.
We have a unique Relationship & Results model that we use to determine the health of our partnerships, and we measure activity on the ground to quantify deliverables and performance along the way.
About Us"On average, our client partners see a 721% increase in their investment with POLARIS."Amo SokhiDirector
Agencies will usually charge a day rate based on the needs of the project, set KPIs quarterly based on this day rate and confirm with you. In most cases KPIs can be amended to suit your budget and a clear road map for progress will be provided.
Google Analytics for traffic to the website and conversions, as well as rank tracking software to show improvements to your keywords in Google will all help in measuring the success of SEO campaigns. SEO agencies will also provide access to performance dashboards and monthly reports.
Agencies listed as Google Partners, the Recommended Agencies Register, BIMA Associates and other industry bodies are the best place to find reputable agencies. Many will also provide case studies, references and an insight to their work to ensure you are confident of finding the right partner.
SEO can start showing results from within the first few weeks of a campaign being live, generally within three months a campaign should start to show a clear and obvious positive change.
SEO campaigns are generally made up of three areas - On-Page, Off-Page and Technical SEO. Although each area has a multitude of sub-areas, they are the three core areas of SEO practice.
Search engine spiders crawl websites through internal and external links. Internal links allow spiders to move through your website, external links will move spiders across domains. External links pointing to your website are called backlinks.
