As the first SEO partner for the Fintech company, POLARIS encountered a website that was essentially a blank canvas. The Software company’s website therefore required a lot of focus from technical perspective, and as such our initial goal was to ensure that search engines had an efficient crawl experience.
POLARIS delivered a series of actionable technical insights including updated navigation functionality, hreflang tagging, elimination of duplicate content, and the schema tagging of critical service information.
We worked with the B2B SaaS client to understand the Use Cases of their solutions, so that we could partner to target long tail search queries that were not obvious and therefore competitive. Use cases and subject areas were identified, and topically mapped, including intercompany reconciliation. These topics were then considered within the SEO strategy and the SaaS companies website was optimized with these targets in mind.
year on year
helping to drive important business to the site and increasing online exposure
driven by the increased traffic, producing a direct increase in income
"“They gave us a really clear road map at a time when we really needed direction. We knew where we wanted to be and POLARIS were able to make our goals a reality.""Steph WarTalentia